A Welcoming
Experience
First Impression Matters
Imagine this: You’re exploring a new neighborhood and stumble upon a church that has a sign welcoming visitors and promoting upcoming events. You think, “I should find out what’s happening here.”
But as you look around, you notice there’s no sign directing you to a website, no posted service times, nothing indicating what type of church it is, and no way to contact the church.
You walk away with lingering doubts and a sense that the church is out of reach—maybe it wasn’t meant to be.
This scenario reflects the challenge many church websites face today. It’s essential to recognize that your website is more than just an online address; it’s a vital connection point that should actively welcome and inform newcomers.
In today’s fast-paced digital world, your church website is not just a placeholder on the internet; it’s a powerful tool for outreach and engagement. If you’re still treating it as merely a resource for current members or thinking that a sleek design alone will cut it, you’re missing the mark.
It not a way to keep you church engaged
Many churches operate under the outdated belief that their website is primarily for existing members. Sure, it’s important for current congregants who don’t have access to the church app to have access to updates and resources, but the real focus is its role in outreach. Here’s why:
- First Impressions Matter: A staggering 81% of first-time visitors check a church’s website before attending (Barna Group). If your site doesn’t answer crucial questions like “What does this church believe?” “Who leads it?” and “What can I expect from a service?” you’re missing a golden opportunity to make a killer first impression.
- Outreach Focus: Your website should be an outreach machine, designed to pull in new visitors by addressing their most pressing questions and needs. This isn’t just about having a digital presence; it’s about making sure your site is inviting newcomers.
Churches need to stop letting their website remain a static resource. It has the potential to be a dynamic platform that reflects the love and grace of Christ, drawing in new visitors. Ensure it is designed to answer every question a newcomer might have and highlights what makes your church unique.
A well-crafted website can be a powerful tool in sharing the message of Christ and showcasing the welcoming spirit of your community.
Appealing and beautiful designs falls short
While it’s tempting to focus on a flashy design, a visually appealing website alone doesn’t cut it. Content clarity and functionality are crucial:
- Content is King: Visitors need to find essential information quickly and easily. Details like service times, location, beliefs, and ways to get involved should be front and center. A beautiful design won’t save a site that’s difficult to navigate or doesn’t provide clear, actionable information.
- Functionality Over Flash: Your website needs to be more than just eye candy. It should be a seamless experience that guides visitors effortlessly to the information they need.
- Share the Gospel: At the very least, ensure that your website includes the message of the Gospel and Scripture from the Bible. Even if a visitor doesn’t end up attending your church, your website can still proclaim the truth of Christ and His message, reaching them where they are.
A website that looks amazing but doesn’t deliver clear, actionable content is a missed opportunity. Prioritize content clarity and ease of use to ensure visitors can get the information they need without frustration.
First-time visitors say they check the church’s website before attending.
(Barna Group study)
Churches with clear and inviting websites see more visitor retention.(Lifeway Research)
church website
Churchgoers in the U.S. do not visit their church’s website regularly
(Barna Group study)
What Should Be on the Website?
To make your website a true asset for both outreach and current members, focus on these essentials:
- Beliefs and Values: Clearly articulate what your church stands for and what makes it special. This helps potential visitors understand your mission and vision.
- Service Information: Provide detailed information about what visitors can expect, from dress code and sermon style to worship music. This helps newcomers feel prepared and comfortable.
- Leadership and Staff: Introduce your church leaders and staff. Knowing who’s behind the scenes can make visitors feel more connected before they even step through the doors.
- Ministries and Groups: Showcase the various ministries and groups your church offers. Whether it’s children’s programs, youth groups, or outreach initiatives, highlight what’s available to attract those interested in specific areas.
- What to expect: This section should warmly welcome visitors, outline service details and first-visit expectations, describe children’s programs, accessibility features, and community involvement, and provide contact info and FAQs.
Websites aren't used by most members
Here’s a reality check: The internet is overwhelmed with information, and the tech world, along with major corporations, is driving people towards apps over websites for their streamlined and seamless experience. In fact, many church members aren’t even visiting the website anymore; they’ve become accustomed to accessing everything through apps. So why dedicate valuable resources to maintain a website primarily for insiders who already have the information?
Instead, it’s time to create a website that caters to potential visitors, providing them with the information and welcoming experience they need to engage with your church.
Your site should be a magnet for potential visitors. Your website needs to cut through the noise and offer a streamlined, compelling experience that attracts newcomers. Focus on making that digital space a powerful first impression, not just another tool for the people who are already in the loop.
How to connect and update current members?
Here’s the deal: to truly engage with your current church members, an app is the way to go. It’s a proactive tool that keeps everyone connected and informed. But if an app isn’t on the table or if some members aren’t smartphone-savvy, don’t worry. You can still make your website work wonders for current members.
Create a dedicated section, like a “Members” or “Friends” tab, where you can house links to calendar updates, schedules, and announcements. This allows your website to remain focused on captivating potential visitors, ensuring they see the heart of your church without being overwhelmed by information meant for the regulars.
Conclusion: Rethink Your Church Website Strategy
Your church website is a critical tool for outreach and engagement. By debunking misconceptions about its purpose and focusing on clear, actionable content, you can create a site that truly represents your church and connects with your community.
With most people searching for churches online, making sure your website is effective and engaging is key to attracting visitors.
Embrace the opportunity to make your website a powerful asset for outreach and engagement. It should reflect the heart of your church and serve as a welcoming gateway for anyone seeking to connect with your community. In today’s digital age, your website isn’t just a digital placeholder—it’s an open door to your church.